The fundamentals of business demand ethics at very juncture. Buisnesses and individuala cannot survive without a soul. The personalities such as Narayan Murty, Dr Varghese Kurien have made a mark by their ethical business policies. When you follow business society favors you and profits come afterwards. Earning money by cheating may be profitable in short term, but in the long run it only causes trouble. So it’s better to do business ethically and keep customers happy!!!
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